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(photo courtesy Friona Cheeseburger Festival)

If you’re wondering why Friona—a place with only three fast-food burger joints—is dubbed the Cheeseburger Capital of Texas, we wouldn’t blame you. The answer lies in its location. Friona intersects three Texas industries, which also happen to be the three ingredients to a perfect cheeseburger: dairy, cattle, and wheat. On July 21, the town hosts its annual Friona Cheeseburger Festival to celebrate its uniquely delicious agricultural geography. The day of indulgence begins at 11:30 a.m. at Friona City Park, and $7 gets you a meal ticket to try up to four burgers. Expert burger chefs and amateurs alike can compete for cash prizes in the cheeseburger cookoff as long as they can crank out 200 one-third-pound burgers. Bring your appetite.

The August 2022 issue of Texas Highways Magazine


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The August 2022 cover of Texas Highways Magazine, the River Issue


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