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Small-Town Business Spotlight: COVID-19 Inspired One DeSoto Restaurant Owner to Rebrand

by Tyson Bird

For the Peaceful ThaiBinh owner ThaiBinh Ho, having a vegan restaurant was always his plan—but he didn’t want to compete with another vegan eatery located in the same plaza. But when the COVID-19 pandemic hit in March, the other restaurant scaled down and eliminated its vegan offerings. Ho saw an opportunity to fill the gap.