Remembering Texas Highways Founding Editor Frank Lively
December 18, 2018 | By Jill Lawless, editor emeritus
We lost a true Texas treasure on Nov. 18 with the passing of travel industry titan and Texas Highways founder Frank Lively at age 90. In May 1974, Frank repurposed an internal highway department publication into a travel magazine—in his words, a “showpiece for Texas.” Within a year, the Texas Legislature had named the 33-page monthly “The Official Travel Magazine of Texas,” declaring that “every effort be made to enlarge its growing family of readers.”
