Lone Star Beer

Lone Star Launches Its First-Ever Seasonal Beer

April 24, 2020 | By Jill Coody Smits

“It’s not ideal to launch Rio Jade in a global pandemic,” says Emily Hoyle, Lone Star’s brand manager. “But if we can bring something positive to Texans and give them something to look forward to, then our day is made.”

The October 2023 issue of Texas Highways "Tastes Like Home"

Get the Magazine

Save up to 68% off the cover price

Subscribe

True Texas in Your Inbox

Sign up for magazine extras, upcoming events, Mercantile specials, subscription offers, and more.