Five Historic Texas Theaters Share Their Strategies for Survival
July 21, 2020 | By Sarah Thurmond
Since mid-March, theaters have been unable to book their usual slate of shows and special events resulting in lost ticket sales and lost revenue. Many theaters were expecting to reopen in June, and even put all of the necessary precautions in place to keep staff and guests safe. Then COVID-19 cases began to spike again in Texas, and reopening wasn’t feasible. Some theaters have postponed their reopenings until August, while others have canceled their seasons entirely.
