People swim in a blue spring in an expanse of greenery
Tiffany Hofeldt

Music Flows Through San Marcos’ Spring-Fed College Town

The riverside community boasts a vibrant culture along its scenic namesake waterway

Thirty miles south of the Live Music Capital of the World sits San Marcos, a college town with a notable music history of its own. Home to Texas State University and its student-run radio station KTSW 89.9, the city of 74,000 vibrates with songwriters’ circles, karaoke nights, music festivals, and career-launching venues. Perhaps the most famous venue is Cheatham Street Warehouse, which opened in 1974 and incubated Texas’ progressive country movement. It hosted early performances by Lone Star luminaries including George Strait and Stevie Ray Vaughan. Jazz has also been celebrated since 1989, when trumpet professor Keith Winking founded the Hill Country Jazz Festivalβ€”renamed the Butch Miles Jazz Festival last year to honor the former faculty member and Count Basie Orchestra drummer. Beyond campus, Summer in the Park has hosted free outdoor concerts for 39 seasons, right off the spring-fed San Marcos River. The city is an ideal escape for nature and music lovers alike.

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DISTANCE FROM

AUSTIN
40 minutes

SAN ANTONIO
1 hour

HOUSTON
2.5 hours

DALLAS
3.5 hours

EL PASO
8.5 hours

People peer down into the glass bottom of a boat on a river
Tiffany Hofeldt

The Meadows Center

There’s something soothing about peering into the blue-green depths of Spring Lake from a glass-bottom boat. Below, the Balcones Fault bubbles with 100 million gallons of water, making it one of the largest artesian springs in the state. Along with boat tours and paddleboard rentals, the center offers glowing kayaks for nighttime excursions. 

Hands holding chopsticks pick at different white cartons of food
Tiffany Hofeldt

Don Japanese Kitchen

Over the years, Bobcats have claimed Don’s waffle friesβ€”drenched in house-made teriyaki and spicy mayoβ€”are the only thing keeping them alive. The namesake Donburi rice bowl includes chicken katsu and torched salmon.

Hats sit stored in a clear display case. In the background is a blown up image hanging of an older man in a hat peering off into the distance
Tiffany Hofeldt

The Wittliff Collections

Find Sandra Cisneros’ Manolo Blahnik heels and Daniel Johnston’s handwritten letters before touring an exhibit on Jerry Jeff Walker’s 1973 album Β‘Viva Terlingua! The free-to-visit collections sit on the seventh floor of Texas State’s Alkek Library. 

Sewell Park

In 1917, led by math professor S.M. Sewell, students helped build this on-campus oasis, where the water is 72 degrees, year-round. Activities include swimming, sand volleyball, and basketball. Each May, Texas State grads jump into the river after commencement, gowns and all.

Indigenous dancers in traditional garb
Tiffany Hofeldt

Sundance Records

Opened in 1977 by Bobby and Nancy Barnard, the original Sundance grew into one of Texas’ leading independent record shops before closing in 2012. The revived edition, now run by 1990s employee Kevin Kotara, has an eclectic record and CD collection and poster- plastered walls.

A woman holds a margarita up to the camera and the cup reads "Melrose River Club"
Tiffany Hofeldt

Melrose River Club

Envisioned as a quirky alternative to I-35 chain hotels, Melrose River Club rests on 12 acres along the water. Lodging includes 35 cabins for guests ages 16 and up. Don’t miss the champagne vending machine. Rooms start at $179/night. 

An illustration of an RV
Zachary Wieland
From the September 2025 issue

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