Breaking Down

Regional
Mexican
Music

The overarching term includes dozens of wide-ranging musical subgenres that originated across Mexico and in the Southwestern United States. We look at the artists who helped define an entire region’s sound.

Read more about the resurgence of conjunto music in the Rio Grande Valley

By Cat Cardenas

Regional Mexican music is in the midst of a renaissance. While reggaeton has been the dominant force driving Latin music trends for the last decade, over the last few years, Mexican and Mexican-American acts like Peso Pluma, Christian Nodal, Yahritza y Su Esencia, and the Rio Grande Valley’s own Grupo Frontera have infiltrated the mainstream, broken streaming records, and performed on global stages, ushering in the “Regional Mexican Boom.” But what exactly is regional Mexican music?

The term acts as a catch-all for the dozens of wide-ranging musical subgenres that originated across Mexico and into the United States. It includes long-standing styles like corridos, rancheras, and boleros, as well as the fusion-heavy subgenres that originated in Mexican-American communities, like Tejano and conjunto. In this new era of Latin music, chart-topping songs might feature charchetas (alto horn), tololoches (double bass), accordion, or guitarrón—instruments that have been a part of Mexican music for more than a century. Today’s artists are continuing these musical traditions, introducing them to new generations, and making them their own.

Base Map

Banda

Banda

Bolero

Bolero

Conjunto

Conjunto

Corridos

Corridos

Norteño

Norteno

Ranchera

Ranchera

Tejano

Tejano

Banda

Taking a cue from the popularity of military brass bands and the polka music of Mexico’s German immigrants, musicians in the mid-19th century developed their own “bandas” with wind, brass, and percussion instruments. Though the arrangements varied slightly from state to state, by the 1890s, Sinaloa’s brass bandas began to dominate the genre, popularizing a setup that featured clarinet, trumpet, trombone, and sousaphone or tuba players. For decades, Sinaloa’s signature genre spread throughout neighboring states, before exploding in popularity in the late 1990s and early 2000s. With its upbeat melodies and boisterous brass sound, banda music has remained a fixture of Mexican celebrations and festivals.

Eras of popularity

1950s, 1990s-2000s

Signature instruments

Trumpet, charcheta, trombone, tuba

Region of Origin

Sinaloa, Mexico

Banda el Recodo

“Y Llegaste Tú”

Te Presumo

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Originally established in Mazatlán, Sinaloa, in 1938, Banda el Recodo is recognized as “The Mother of All Bandas” due to their role in popularizing the genre. The 17-piece ensemble is currently under the direction of Luis Alfonso Lizárraga, the son of founding bandleader Cruz Lizárraga.

Banda MS

“No Me Pidas Perdón”

No Me Pidas Perdón

Also hailing from Mazatlán, Sinaloa, Banda MS (“MS” stands for “Mazatlan”) was founded in 2003 by brothers Sergio and Alberto Lizárraga. They’re best-known for their heartfelt romantic songs.

Album artwork for 'Mi Vida Loca'

Jenni Rivera

“Mariposa de Barrio”

Mi Vida Loca

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Known as “La Diva de la Banda,” Jenni Rivera won over audiences with her formidable vocals and confessional songwriting, becoming the highest-earning banda singer of all time with more than 15 million records sold worldwide.

Bolero

Originating in Santiago de Cuba, the first bolero was credited to songwriter José “Pepe” Sánchez for his 1883 composition, “Tristezas.” The song style is characterized by tender lyrics about love and heartbreak, dulcet harmonies, and the accompaniment of acoustic guitars. Popularized by traveling musicians, the bolero spread from Cuba throughout the Caribbean and into Mexico’s Yucatán in the 1920s. There, musicians began introducing instruments more closely associated with mariachi, namely the requinto guitar, along with trumpets and trombones. Thanks in part to the bolero’s use in films during Mexico’s Golden Age of Cinema, it dominated radio from the ’30s into the ’50s, spreading to other Latin American countries and into the U.S.

Eras of popularity

1930s-1950s, 1990s

Signature instruments

Requinto guitar

Region of Origin

Cuba

Pedro Infante

“Cien Años”

15 Inmortales

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An icon of the screen at the height of Mexico’s Golden Age of Cinema, Pedro Infante also recorded more than 350 songs throughout his life before his untimely death in a plane crash in 1957.

Los Panchos

“Sabor a Mi” with Eydie Gorme

The groundbreaking act Trio Los Panchos began in 1944 with Alfredo Gil, Chucho Navarro, and Hernando Avilés, who helped export the bolero across the Americas, and popularized the use of the requinto guitar within the genre.

Album artwork for 'Paquita la del Barrio'

Paquita la del Barrio

“Rata De Dos Patas”

Taco Placero

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Though she was also known for singing rancheras, Paquita la del Barrio (Paquita “from the neighborhood”) broke barriers for women in Mexican music, becoming popular with songs that took on the country’s sexist, machista attitudes. One of her best-known songs, “Rata de dos patas” compares an ex to a rat, among other types of vermin.

Conjunto

A product of the Texas-Mexico borderlands, the term “conjunto” literally translates to a small ensemble, or a band. Borrowing from long-established styles like rancheras, polkas, and corridos, conjunto is characterized by its trademark combination of the bajo sexto and the accordion — the “star” of conjunto arrangements. During its rise to fame in the 1940s, conjunto was seen as the antithesis of orquesta (orchestra) music, which catered to high-society. In the book The Texas-Mexican Conjunto: History of a Working-Class Music by Manuel Peña, Narciso Martínez, the “father” of the genre, is quoted as saying, “Conjunto era pa’ la gente pobre, la gente de rancho.” (Conjunto was for poor people, rural people.)

Era of popularity

1940s-1980s

Signature instruments

Accordion, bajo sexto

Region of Origin

South Texas

Flaco Jimenez

“Ay Te Dejo en San Antonio”

Ay Te Dejo En San Antonio Y Mas!

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A recipient of the Grammy Lifetime Achievement Award in 2015, Leonardo “Flaco” Jiménez of San Antonio fused conjunto with country, rock, and Tejano as a member of the Texas Tornados and through collaborations with The Rolling Stones, Bob Dylan, and Emmylou Harris.

Narciso Martinez

La Chicharonera

Raised on the outskirts of San Benito, Martinez taught himself the accordion, playing his two-row Hohner so furiously he earned the nickname El Huracán del Valle—The Hurricane of the Valley. In the mid-1930s, he teamed up with bajo sexto player Santiago Almeida, with whom he developed the signature sound of conjunto.

Album artwork for 'El Baile Grande'

El Conjunto Bernal

El Baile Grande

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Founded by brothers Paulino and Eloy Bernal of Raymondville in 1952, El Conjunto Bernal set themselves apart with complex two- and three-part harmonies. Paulino innovated the accordion, experimenting with four- and five-row accordions to pioneer a sound that became the new standard in the genre by the ’60s.

Corridos

Dating back to Mexico’s War of Independence in 1810, the corrido has served as a means of documenting and preserving the country’s history and culture through song. Over the last 200 years, these narrative folk ballads have evolved to touch on a variety of subjects, from corruption and crime, to working class struggles and heartbreak. In recent years, a number of subgenres under the “corrido” umbrella have emerged, namely narcocorridos (which chronicle the exploits of drug lords and the impact of the illegal drug trade), and corridos tumbados (which are influenced by Latin trap music.)

Eras of popularity

1830s-1930s, 1970s, 2010-Today

Signature instruments

Guitar, tololoche, bajo sexto

Region of Origin

Northern Mexico and the Southwestern U.S.

Chalino Sánchez

”Alma Enamorada“

Alma Enamorada

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Drawing on the violent realities of life in his native Sinaloa, Sánchez rose to fame in January of 1992 after surviving an assassination attempt while performing at a California nightclub. He was murdered less than four months later, becoming known as “El Rey del Corrido” in his death.

Peso Pluma

”PRC“

GÉNESIS

Though he didn’t originate them, Peso Pluma has been credited with the explosive rise of corridos tumbados, and has stoked controversy within Mexico for his narcocorridos. Thanks to the success of his breakout 2023 hit, “Ella Baila Sola,” Pluma has become a global hitmaker, helping export the corrido from Mexico to the rest of the world.

Norteño

This genre emerged at the turn of the 20th century in the Northern Mexican border states of Nuevo León, Coahuila, Chihuahua, and Sonora, blending Mexican corridos and rancheras with German, Polish, and Czech polkas and waltzes. Like conjunto, norteño music is known for its use of the accordion and bajo sexto, in addition to the guitar. The genres share many similarities, but in norteño music, more emphasis is placed on the vocal performances. Norteño groups are also known for their specific aesthetic, often donning cowboy hats and boots.

Eras of popularity

1910-1920, 1970s-2000s, 2020-Today

Signature instruments

Accordion, bajo sexto, tololoche, drums

Region of Origin

Northern Mexico

Ramón Ayala

“Tragos Amargos”

Tragos Amargos

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One of the defining artists of norteño music, songwriter, and accordionist Ayala first rose to fame in the 1960s as one half of the trailblazing duo, Los Relámpagos del Norte. Since forming his own band in 1971, he’s been recognized as an innovator in the genre for his distinctive playing style and the incorporation of drums and electric guitars in his music.

Los Tigres Del Nortea

“La Puerta Negra”

Gracias!… América… Sin Fronteras

Originally from the small town of Rosa Morada in Sinaloa, the family band was established in 1965 in San Jose, California. Throughout its run, the band has amassed nearly two dozen No. 1 albums, seven Grammy Awards, and 12 Latin Grammys, becoming one of Mexico’s most influential musical acts, and gaining acclaim for songs that often spoke to the experiences of working class people and immigrants in America.

Album artwork for 'El Comienzo'

Grupo Frontera

“Que Vuelvas”

El Comienzo

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Since forming in Edinburg in 2022, the six-piece band has taken over the charts by bringing a more modern flair to the old-school themes and melodies of classic norteño cumbias. Through their collaborations with other Latin acts like Bad Bunny, Shakira, and Maluma, they’ve helped the genre find crossover success.

Ranchera

Dating back to the years before the Mexican Revolution, ranchera music has become inextricably linked to the country’s identity. The genre is defined by dramatic and passionate songs that draw on love, betrayal, and national pride, often weaving in imagery of rural life in the Mexican countryside. It’s also known for its use of the “grito”—a Mexican war cry, and typically incorporates many of the instruments used in a traditional mariachi arrangement.

Eras of popularity

1940s-1950s, 1970s-1990s, 2020-Today

Signature instruments

Trumpets, guitar, violin

Region of Origin

Central Mexican Countryside (Jalisco, Guanajuato)

Vicente Fernández

”Volver Volver“

¡Arriba Huentitàn!

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One of Mexico’s most celebrated singers, Vicente Fernández earned many designations throughout his lengthy 50-year career, including “El Ídolo de México” (The Idol of Mexico), and “El Rey de la Música Ranchera” (The King of Ranchera Music). In his trademark charro outfit, the singer brought ranchera music to the world, performing powerful anthems that could bring audiences to their feet or reduce them to tears.

Juan Gabriel

”Se Me Olvidó Otra Vez“

Juan Gabriel con el Mariachi Vargas de Tecalitlán

Se me olvidó otra vez

A prolific singer-songwriter, Juan Gabriel helped breathe new life into ranchera after a brief decline in popularity by penning hits like “Te Voy a Olvidar” and “No Vale La Pena” throughout the 1970s and ’80s.

Album artwork for Lola Beltrán

Lola Beltrán

“Paloma Negra”

Joyas

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In the male-dominated world of ranchera, Lola Beltrán went toe to toe with her male counterparts, gaining international attention for her renditions of “Cucurrucucú Paloma” and “Paloma Negra.” She was the first ranchera singer to perform at Mexico’s prestigious Palacio de Bellas Artes, and performed for a number of world leaders, including John F. Kennedy, Lyndon B. Johnson, and French president Charles de Gaulle.

Tejano

Though for decades “Tejano” was used to refer more generally to music created by Texas-Mexican artists blending the sounds of their cultures, the genre as we know it today began to take shape in the 1970s and ’80s when orquestas Tejanas evolved to include keyboards and synthesizers. Combining this more modern instrumentation with the accordion-based sounds of conjunto and norteño, modern-day Tejano music was born. The genre was built on fusion, drawing from the popular American genres of the time, including disco, rock, and pop, to create a sound that appealed to Hispanic audiences across the United States.

Eras of popularity

1970s-1990s

Signature instruments

Accordion, bajo sexto, electric bass, horns, keyboards

Region of Origin

South Texas

Lydia Mendoza

“Amor Bonito”

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Known as “The Meadowlark of the Border,” Lydia Mendoza’s honeyed voice and skill on the 12-string guitar catapulted the Houston native to fame in the 1930s and ’40s, and later cemented her as a pioneer in the early days of Tejano music.

Emilio Navaira

“Como Le Haré”

12 Super Exitos

Como Le Hare

Born in San Antonio, songwriter and performer Emilio Navaira first established himself as the lead vocalist for David Lee Garza y Los Musicales before starting his own group in 1989. His critical and commercial success landed him high-profile collaborations with Coca-Cola and Wrangler, earned him audiences on both sides of the border, and garnered a Grammy Award for Best Tejano Album in 2002.

Album artwork for Lola Beltrán

Selena Quintanilla

”La Carcacha“

Entre a Mi Mundo

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The “Queen of Tejano,” Selena Quintanilla began performing at just 9 years old as the lead singer of her family band, Selena y los Dinos, in 1981. Though she was one of the few female voices in the genre, the singer took Tejano to the mainstream, paving the way for a generation of artists who came after her, and becoming a symbol for generations of Latinos who saw themselves in her. Following her tragic death in 1995, her album, Dreaming of You, became the first predominantly Spanish-language album to top the Billboard 200.

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