I step out of the jewelry store into the sun, quite pleased with my new purchaseβa pair of silver teardrop earrings that now dangle delicately from my earlobes. My new, one-of-a-kind earrings had set me back only $40, and best of all, they were handcrafted out of sterling silver by a passionate local artisan.
With an intense shopperβs rush, Iβm eager to keep the momentum moving forward. The only question on my mind is: Where to next? With all the options before meβspecialty-food and kitchenware shops, modern home-dΓ©cor boutiques, antiques stores, wine purveyors, gift shops, a βgourmetβ dog-supply store, and even an old-fashioned five-and-dimeβyou might think I am in a major metropolis.
Not quite. Iβm exploring the town of Fredericksburgβa Hill Country shopping destination that
is at once a timeless throwback and a trendy treasure trove. This petite town (population: 11,000, give or take) packs a big punch with more than 150 shops, the majority of them strung along his-
toric Main Street.
βShoppers can find almost everything in Fredericksburg, from traditional German clothing to vintage Texas attire,β says Joe Remini, the designer and craftsman responsible for my new earrings. Joe founded his shop, The Texas Silver Rush, 12 years ago. Like many of the resident artists in the area, Joe was simply looking for a creative outlet that would allow him to live and work in a region he calls βone of the most beautiful parts of the state.β
Joe isnβt the only one enamored with the allure of this quirky town, which touts everything from a hotel modeled after a World War II airplane hangar to an herb farm that creates farm-to-table dishes at its on-site restaurant. βPeople come here from all across Texas and all across the country,β Joe continues. βAnd we have clients and friends from Korea, Australia, the Netherlands, and beyond. They come to eat, breathe, and relax Texas-style over and over again. Fredericksburg is now known as the place to enjoy a rejuvenating weekend and some really amazing shopping. You never know what youβll find as you explore the shops and restaurants on and off Main Street.β
Located just west of the Gillespie County Courthouse on West Main Street, The Texas Silver Rush serves as a showcase for Joeβs jewelry line. Although Joe offers some classic designs (such as my simple silver hoops), he is best known for his Texas Signature Collection, a dramatic line of statement piecesβnecklaces, bracelets, and earringsβin sterling silver, brushed zinc, and copper complemented by pearls and pieces of turquoise, magnesite, and agates. βI collect stones, rocks, and found objects on my travels,β says Joe. βAnd I design my new pieces based on the materials that are available. When theyβre gone, theyβre gone.β
At about 600 square feet, Joeβs shop reminds me of a compact Western saloon, with large glass windows and dark wood panels that guide customersβ eyes to jewelry displayed on mannequin busts, an antique countertop covered in tooled leather, and in wood-and-glass cases. Texas-themed dΓ©cor such as horseshoes and metal Lone Star motifs add more local flair, but the main focus is the jewelry. βIβm currently most passionate about our handcrafted necklaces,β says Joe. βRight now weβre having a lot of success with our chocolate pearls. I tell my customers that when they wear one of our chocolate-pearl necklaces, theyβre guaranteed to get a compliment within 15 minutes. I havenβt been proven wrong yet.β And true to his congenial nature, Joe treats every customer the same wayβfrom fans like Grammy Award-winning artist Terri Clark to tourists like meβwith a warm Hill Country welcome and a smile.
Iβm smiling, too, as I stroll down the street in my new earrings. I now have the perfect souvenir from my trip to Fredericksburg, and unlike my shofar from Israel and my yerba mate cup from Argentina, this souvenir will go with me as I venture out to new places. ο