A woman wearing an official-looking uniform holds a large brochure reading 'Pecos Trail' over a large map of Texas. Two other women, on the other side of the counter, smile as they look at the information
Jack Lewis/Texas Department of Transportation

The kids won’t understand, but in the dark ages, before GPS and cellphones, motorists agonized over floppy foldable maps and dubious directions given by gas station attendants. Vacationing could feel like charting a course through the Strait of Gibraltar, or rafting down the Mississippi with Huck Finn. That’s where the Texas Travel Information Centers, the first of which opened in 1936, come in. Travel counselors are on standby at 12 centers across the state to provide current information on routes, local events, and road conditions. This Texas Highways photo, taken in 1969 by Jack Lewis, shows travel counselor Reva Keltner helping visitors inside the Gainesville Travel Information Center. Though today’s technology has made it easier for Texans to find their way, the centers still provide service with a smile to 1.5 million customers annually.

Know of any fascinating vintage Texas photographs? Send copies or ideas to [email protected]

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From the November 2024 issue

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