Frequently Asked Questions About Frequency Reduction

Why are you reducing your frequency?

Going from 12 issues to 10 issues a year allows us to maintain the editorial quality you deserve while also bringing you a higher quality printed product, one that will further inspire your travels and allow you to keep issues around for even longer.

 

Will I be receiving less content?

No. While you will receive two fewer magazines a year, you will still get the same number of total editorial pages throughout the year as each issue will be larger. We are not reducing the information/stories you receive; we are just packaging them differently.

 

What if I already signed up for a 12 or 24 issue subscription?

If you originally signed up for a 12- or 24-issue subscription, you will still receive a total of 12 or 24 issues, regardless of this frequency change. The full term you paid for will be served.

 

When does this go into effect?

This change will go into effect beginning with the January/February 2024 issue. Once you renew your subscription, you will be on the 10-issue schedule. This new term will be indicated on your renewal notice.

 

What is the new issue schedule?

We will be combining our January and February issues and our July and August issues. This will allow for 10 issues/year. Our new schedule will be as follows:

January/February issue (January release date), March issue (February release date), April issue (March release date), May issue (April release date), June issue (May release date), July/August issue (July release date), September issue (August release date) , October issue (September release date), November issue (October release date), December issue (November release date).

 

I heard you’re “refreshing” the magazine, what does that mean?

In response to feedback from readers, our January/February issue will debut a new monthly section on lodging across the state. In addition to this, with our July/August issue we are upgrading the magazine’s paper to a heavier, better stock. We know many of you refer to past issues as you are planning your travels, and this change will allow you to preserve the magazines for even longer. This issue will also include a visual refresh that will place a greater emphasis on the photography the magazine is beloved for.

If you would like to read the original letter about our frequency reduction from our editor in chief, please click here

The March 2024 cover of Texas Highways Magazine

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