A cabin overlooking Palo Duro Canyon outside Amarillo

Amarillo

Not many places have the distinction of inspiring a George Strait hit such as “Amarillo by Morning.” But Amarillo’s not all bull riders and beef.

Where do you want to go today?

Upcoming Events

Coors Cowboy Club Ranch Rodeo

June 7-8

This annual event serves as a tribute to West Texas heritage and promotes the rich history of Wester...

Coors Cowboy Club Rodeo Cattle Drive

June 6

Longhorns, along with other non-motorized groups and accompanying riders, start from the corner of 1...

First Friday Art Walk

June 7

Join local artists when they open their galleries to share the art they create every day at Arts in ...

Coors Cowboy Club Rodeo

June 7-8

This rodeo pits area ranches in friendly but serious competition. A cattle drive downtown kicks off...

Route 66 Heart of Amarillo Festival

June 15

The Route 66 Historic Distric hosts its annual car show, swap meet, and antique market with top loca...

Amarillo Chamber of Commerce's Summer Celebration

June 20

The day combines the best of Amarillo’s restaurants with live local music....

Amarillo Community Market

June 15, 22, 29

The Market hosts live music and a diverse mix of everything the Panhandle has to offer: herbs and ve...

First Friday Art Walk

July 5

Join local artists when they open their galleries to share the art they create every day at Arts in ...

Amarillo Community Market

July 6, 13, 20, 27

The Market hosts live music and a diverse mix of everything the Panhandle has to offer: herbs and ve...

National Day of the Cowboy

July 27

Enjoy a day of family fun including craft projects, roping demonstrations, cowboy poetry, cowboy mus...

First Friday Art Walk

Aug. 2

Join local artists when they open their galleries to share the art they create every day at Arts in ...

Amarillo Community Market

Aug. 3, 10, 17, 24, 31

The Market hosts live music and a diverse mix of everything the Panhandle has to offer: herbs and ve...

Yellow City Sounds Music Festival

Aug. 31

Enjoy a daylong concert featuring a variety of bands, vendors, and food trucks....

First Friday Art Walk

Sept. 1

Join local artists when they open their galleries to share the art they create every day at Arts in ...

Good Times Celebration Barbecue Cookoff

Sept. 12

The cookoff brings together more than 100 cooking teams with thousands of barbecue fans....

Tri-State Fair and Rodeo

Sept. 13-21

One of Amarillo’s oldest events offers rides, food, exhibits, and action....

Amarillo Community Market

Sept. 7, 14, 21, 28

The Market hosts live music and a diverse mix of everything the Panhandle has to offer: herbs and ve...

First Friday Art Walk

Oct. 4

Join local artists when they open their galleries to share the art they create every day at Arts in ...

Amarillo Community Market

Oct. 5, 12

The Market hosts live music and a diverse mix of everything the Panhandle has to offer: herbs and ve...

Cowboy Mounted Shooting Association Wrangler World Championship

Oct. 16-19

This world championship event determines who is the fastest and most accurate shot from horseback....

National Junior Bull Riders Association

Oct. 24-26

Youth age 4-19 take a shot at a national title....

Jazztober

Oct. 1, 8, 15, 22, 29

Free jazz concerts hosted by Center City are held every Tuesday evening in October on the lawn of th...

First Friday Art Walk

Nov. 1

Join local artists when they open their galleries to share the art they create every day at Arts in ...

Working Ranch Cowboy Association World Championship Ranch Rodeo

Nov. 7-10

Cowboys from ranches across the West come to town for this serious rodeo. ...

Center City Electric Light Parade

Nov. 29

This annual parade kicks off the holiday season in Amarillo....

Amarillo Farm and Ranch Show

Dec. 3-5

Experience one of the nation’s largest indoor farm and ranch shows. ...

First Friday Art Walk

Dec. 6

Join local artists when they open their galleries to share the art they create every day at Arts in ...

"The Nutcracker"

Dec. 13-15

This classic ballet attracts generations of fans each year. ...

Christmas in the Gardens

Dec. 5-8, 12-15, 19-22

Enjoy the holiday season with a stroll through the Amarillo Botanical Garden’s glowing foliage....

True Texas in Your Inbox

Sign up for magazine extras, upcoming events, Mercantile specials, subscription offers, and more.