A cabin overlooking Palo Duro Canyon outside Amarillo

Amarillo

Travel Region

Panhandle Plains

Population

200,000

Not many places have the distinction of inspiring a George Strait hit such as “Amarillo by Morning.” But Amarillo’s not all bull riders and beef.

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Upcoming Events

Tri-State Fair and Rodeo

Sept. 17-25

This is the largest annual family event in the Texas Panhandle. Fairgoers enjoy fun festivities incl...

Good Times Celebration Barbecue Cookoff

Oct. 7

This cookoff is Amarillo's biggest networking event with all you can eat and drink. Teams compete fo...

Cowboy Mounted Shooting Association Wrangler World Championship

Oct. 12-16

See cowgirls and cowboys shoot their best shot at targets while on horseback. In this fast-action ti...

WRCA World Championship Ranch Rodeo

Nov. 11-14

Some of the best cowboys from ranches across the West come to town for this highly competitive rodeo...

The July 2021 cover of Texas Highways Magazine, "Hill Country Oasis"


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Save up to 62% off the cover price

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Sign up for magazine extras, upcoming events, Mercantile specials, subscription offers, and more.